Traditionally big brands have sought big agencies for their media and marketing needs. But bigger doesn’t mean better and often big agencies mean big spend, with a fair chunk of the budget covering overheads and administration fees. The overheads with small agencies are significantly reduced and don’t get swallowed up, at Big Wednesday at least 95% of the client’s budget goes directly into activity. Like most independent agencies we have a proven track record of delivering for both small and big clients. We’ve serviced the Merlin Entertainments Group B2B PR account for 10 years, on top of accounts for some of London’s most prestigious venues, caterers, event and hospitality agencies and wireless communication specialists.
Big agencies are usually governed by various stakeholders, board members and investors; you don’t get this with independent agencies, so bye, bye bureaucracy. The management structure of a small agency is more fluid; all team members are involved in the creative process, bringing to the table their broad range of skills. The founders of boutique agencies take a hand’s on approach and are in daily contact with team members and clients. It is after all their business and lifeblood, the dedication is full on and filters to the team members.
I don’t want to do large agencies down, I’ve worked for a few, and they offer great services which differ from the boutique model. A large agency could be right for your business if you require international reach, consumer PR stunts, and ad campaigns and have the budget to boot.
When selecting an agency, take time to research the market and don’t be quick to discount or underestimate the little man; David V Goliath…