Case Study: Year of the Horse |
Client: RSA House
Campaign: Year of the Horse (part of a 12 month PR campaign) Brief: Create a themed showcase event to re-introduce RSA House to existing and new clients and publicise the event. Objectives:
Big Wednesday provided ideas for the theme of the showcase, inspired by the Chinese New Year the event was named: Year of the Horse. Korean food was listed as one of the leading food trends of 2014 so both Chinese and Korean elements were combined to produce the theme of the event. A social media campaign was devised with #RSAyearofhorse to publicise the party while sharing news and competition details. |
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Big Wednesday produced the invitation design and managed both press and event organiser invitation mail-outs. Photography and video were directed by Big Wednesday and used with the post event release and by RSA House in marketing material.
Results:
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