Case Study: Year of the Horse 

Client: RSA House 
Campaign: Year of the Horse (part of a 12 month PR campaign)
Brief: Create a themed showcase event to re-introduce RSA House to existing and new clients and publicise the event. 
Objectives:

• • To provide suggestions on a showcase theme to attract the interest of press and organisers
  • To publicise the event and communicate RSA’s key messages
  • Create social media campaign and invite and host journalists at the event
  • To organise and brief photographer and videographer  

Action: 
Big Wednesday provided ideas for the theme of the showcase, inspired by the Chinese New Year the event was named: Year of the Horse. Korean food was listed as one of the leading food trends of 2014 so both Chinese and Korean elements were combined to produce the theme of the event.  

A social media campaign was devised with #RSAyearofhorse to publicise the party while sharing news and competition details. 

     Big Wednesday produced the invitation design and managed both press and event organiser invitation mail-outs. Photography and video were directed by Big            Wednesday and used with the post event release and by RSA House in marketing material.  

Results:

• Online coverage was secured in industry publications including Event, Conference & Incentive Travel, ITCM and PA Life reaching 323,496 unique users. The video featured on Event TV
  
• Print coverage secured in Event magazine reached approximately 48,483 readers with an editorial value over £7,000 
  
• #RSAyearofhorse reached an estimated 22,707 accounts with 54,829 impressions the day of the event. 
  

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