Case Study: The SWARM 

Client: THORPE PARK 
Campaign: Launch of the SWARM (part of a 12 month PR campaign)
Brief:  To Launch and align THORPE PARK’s newest multi-million pound ride with packages for the corporate market. 
Objectives: 

• To publicise corporate packages and offers alongside the launch of the SWARM THORPE PARK’s newest ride Communicate key messages and incorporate the strapline ‘business for the thrill of it’ 
  
• Secure case study coverage of the launch 
  
• Invite and host journalists at the launch event
  
• Secure, brief and direct photographer 
  

Action: 
To create awareness and buzz prior to the launch party, Big Wednesday distributed a release announcing the expected completion date of the new ride alongside a new corporate package ‘The Final Feast’ which combined the use of the ride with the Lake View event space.

Journalists and corporate clients were invited to the VIP launch party. Big Wednesday secured a double page spread on the launch with Stand Out magazine providing exclusive interviews and photos of the event. To maximise exposure other publications received limited photos of the event and a press release. 

     Following the launch of the ride more packages were drip fed to the press and organisers combining the use of the new ride with events including teambuilding        activities, evening parties, incentive events and conference ice-breakers.

  

    Results: 

• Print coverage secured in Stand Out resulted in a front cover and double page spread; approximately 30,000 readers were reached with an editorial value over £15,000 
  
• Combined online coverage of package news and the post event release reached 763,023 unique users 
  

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