Case Study: Fright Nights 

Client: THORPE PARK 
Campaign: Fright Nights at THORPE PARK (part of a 12 month PR campaign)
Brief: To support THORPE PARK in publicising the Fright Nights VIP preview event and the corporate packages available.  
Objectives:

• To publicise corporate packages and offers tying them into the annual Fright Nights event at THORPE PARK
• Invite industry journalists to the VIP preview of Fright Nights and secure coverage communicating the corporate angle 

Action: 
A release on THORPE PARK’s partnership with Lionsgate UK for the latest Fright Nights event was distributed to industry press to spark interest and communicate the packages available for the corporate event market. 

Journalists were invited to a VIP preview of Fright Nights to experience the fun and the thrills first-hand. Big Wednesday hosted journalists and conveyed the key messages alongside the packages available for the corporate market including VIP areas in the Lake View event space, private bar and catering, fast track passes for rides and live action mazes.

A post release following the VIP Preview along with images was distributed to press to entice organisers to book corporate Fright Nights packages. 

    Results:

• Print coverage was secured in Event magazine; approximately 48,483 readers were reached with an editorial value over £4,000 
  
• Combined online coverage announcing THORPE PARK’s partnership with Lionsgate and the post VIP preview release reached 395,214 unique users with an editorial value of £39,000 
  

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