Case Study: #EventTech2013
Client: Prince Philip House 
Campaign: #EventTech2013 (part of an eight month PR campaign)
Brief: To maintain Prince Philip House’s profile in a busy marketplace following a £6.5million refurbishment and re-launch, and to position the venue as a leading event space with the latest AV facilities catering to the needs to today’s organiser. 
Objectives:
  • To maintain the interest created around the refurbishment and re-launch by organising a  forum event for event professionals 
  • The forum event should position Prince Philip House as a meetings and events destination with state of the art AV and technology 
  • Create new business leads and nurture existing contacts 
Action: Based on the outlined objectives Big Wednesday came to the conclusion the forum audience should include event organisers, agencies, PA office managers and professional conference organisers who organise events for up to 200 people. 

Research was undertaken examining current industry topics and trends to define a program for forum. There was great demand from organisers wanting to know about emerging technology and how it could be used and incorporated into the events they organise. Big Wednesday decided the best platform for the event would an early morning  seminar session with breakfast, leaving guests the rest of the day to return to work and put some of what they had picked up into practice. 
     The speaker line-up coordinated/ brought together by Big Wednesday included freelance multi-media writer and Editor Mike Fletcher, Richard Hughes from            Max WiFi, Richard Smith from Excelerated and Andi Allen from award winning audio-visual integrator specialist Reflex. Big Wednesday created the invitation            copy and the hashtag; #EventTech2013 which was used to promote the event through the Prince Philip House Twitter handle @pph_venue. The hashtag could            also be used live at the seminar by guests to put questions to the speakers. 
    Results:
  • Several pieces of online coverage in key industry titles reaching  148,000 unique users and print coverage resulting in editorial value of £3,294
  • Good business leads generated for Prince Philip House and speakers involved with event 
  • Event successfully demonstrated the venues state of the art AV facilities, event spaces  and catering as well as addressing the desire organisers had for knowledge of the latest technology for events