Case Study: Re-introducing Down Hall Country House Hotel |
Client: Down Hall Country House Hotel
Campaign: Re-introducing Down Hall Country House Hotel (part of a three month PR campaign) Brief: To restore faith in the product and re-introduce the venue to the MICE, travel and local community. Objectives:
Big Wednesday split the announcement of the refurbishments into two phases to maximise coverage and exposure. The first release on the hotel’s £1.5million refurbishment was distributed to the press in December informing organisers and the public of the plans. |
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With event bookers usually receiving budgets in January this put the venue in front of the target market. The second release was sent in February and confirmed the hotel’s £150,000 event space refurbishment and once again put the venue at the forefront of event organiser’s minds.
A showcase event is planned for corporate clients, event organisers and press once the event space refurbishment is complete. |
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