Case Study: Digitalize |
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Client: Max WiFi
Campaign: Digitalize (part of a three month PR campaign) Brief: A collaborative event to showcase the range of products and services available from Max WiFi, White Space Productions and Tobacco Dock. Objectives:
Big Wednesday decided that in order to fully showcase the services available from Max WiFi an interactive and engaging event needed to be created. It was agreed that the format of the event should take on a more relaxed approach to attract the right audience and differentiate it from previous technology focused seminars and presentations. |
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For guests to have an added value experience it was
decided that Max WiFi should collaborate with other industry partners, so
Tobacco Dock (where Max WiFi had recently installed a communications Wi-Fi
infrastructure) and White Space Productions were brought on board. To allow for
a greater experience Big Wednesday brought in additional suppliers Luma, Eventstagram
and Excelerated Apps, carefully selecting them as the products and services
offered complemented those by Max WiFi and weren’t in direct competition and
would enrich the experience of attendees.
At the heart of the campaign was creating an engaging environment, which would allow guests to remember the services fondly. Often organisers hear about the latest technology or watch demos, but rarely get the opportunity to experience first-hand interaction; with Digitalize they could.
Social media strategy was produced for the campaign to create a buzz in the run up to event and utilise it at the event itself, and after it to keep the conversation alive. Big Wednesday also handled the invite design, invited industry press and secured post event coverage.
At the heart of the campaign was creating an engaging environment, which would allow guests to remember the services fondly. Often organisers hear about the latest technology or watch demos, but rarely get the opportunity to experience first-hand interaction; with Digitalize they could.
Social media strategy was produced for the campaign to create a buzz in the run up to event and utilise it at the event itself, and after it to keep the conversation alive. Big Wednesday also handled the invite design, invited industry press and secured post event coverage.
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Results:
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