Case Study: Launch of Chew |
Client: Chew
Campaign: Launch of Chew Brief: A fully integrated campaign to launch Chew; a new boutique events agency with global reach to the industry. Objectives:
A press release was distributed to MICE press announcing the formation of the new agency with detailed work history of both partners. To maximise reach Big Wednesday set up a Facebook page and created a series of Tweets with #ChewEvents to engage with followers and share news stories. |
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Big Wednesday contributed ideas to the theme and structure of the launch party and constructed the invitation copy. Nosie on social media was carefully structured to create intrigue and buzz about the launch party with a competition included for the best Chew inspired selfie. A post event release was distributed along with photos of the event and video footage (Big Wednesday briefed the photographer and videographer). All images and video were shared on social media accounts and encouraged to be shared and liked.
Following the launch party Big Wednesday placed comment and profile pieces and contributed to features on behalf of Chew.
Following the launch party Big Wednesday placed comment and profile pieces and contributed to features on behalf of Chew.
Results:
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