Case Study: Tudor Suite Refurbishment 

Client: Beaumont Estate 
Campaign: Tudor Suite Refurbishment (part of an eight month PR campaign)
Brief: To showcase the £180,000 newly refurbished Tudor Suite to the MICE industry, regional press and local businesses.
Objectives:

• Publicise the £180,000 refurbishment of the Tudor Suite 
  
• To communicate the key messages including the hotel is part of the PH Hotels Collection, the hotel offers inspiring spaces for creative events and it is the largest hotel in the collection situated in 40 acres of luxurious parkland in Windsor
  
• To support in organising a showcase event for the unveiling of the Tudor Suite 
  

Action: 
Big Wednesday split the announcement of the refurbishment into two phases to maximise coverage and exposure. The first release on the hotel’s completion of the refurbishment was distributed to the MICE and regional. The second release was distributed after the summer showcase event with images of the refurbished space and guests enjoying all aspects of the party. 

     Journalists from MICE publications, regional press, local businesses and corporate clients were invited to the summer showcase with Big Wednesday securing a       review of the Tudor Suite and hotel facilities in three regional newspapers; The Observer, Reading and Bracknell Midweek on top of coverage in conference and         events publications.   To extend the life of the campaign Big Wednesday produced photographs and video content with guest commentary to be used as                       marketing material. 

Results: 

• The pre-release announcing the completion of the refurbishment gained online coverage in leading MICE titles reaching 234,000 unique users
  
• Post event coverage included reviews in three regional newspapers; an editorial value of £5,138 was achieved. Online coverage reached 217,000 unique users
  

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